Marketing Strategy To Improve The Competitiveness Of A Chocolate Drink Business In Surabaya

This study aims to find out how the marketing strategy is using SWOT Analysis in Chocolate Beverage Product Businesses increase Competitiveness. uses a descriptive qualitative approach and analysis take advantage of opportunities, maximize strengths, reduce weaknesses, avoid threats. The results this indicate that chocolate beverage business implementing Strength Opportunity (SO) strategy, for businesses strengths opportunities run their business. Therefore, meet tastes needs community, it necessary maintain improve products have variety distinctive tastes. To attract more loyal customers, there creativity technology market online, expand product network drink